Word: diets
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...more are due out this year, up from just 15 in 1999, reports Simba Information, a publishing-research firm. The crush of new titles exploits every crevice of the low-carb market: Low-Carb Cocktails, Low-Carb Slow Cooker Recipes and Low-Carb Smoothies. There is Low-Carb Dieting for Dummies as well as The Complete Idiot's Guide to Low-Carb Meals. It was only a matter of time before a book came along to compare the low-carb diet books. When it did, in mid-January, Jonny Bowden's Living the Low Carb Life briefly displaced...
...diet and health books rang up an estimated $500 million in sales last year, and much of that loot was low-carb related. The frenzy continues to be led by Dr. Atkins' New Diet Revolution, which has been on the New York Times best-seller list for nearly seven years. Even the upstart South Beach Diet, which hit print just last year, has spent 53 weeks on the list. Magazines are jumping on the bandwagon too. Low Carb Energy will join LowCarb Living on newsstands nationwide next month. "No one could have forecast that this cyclone was coming," says...
...DIET INC. DOWNER...
...diet industry is in distress. Massive numbers of dieters have migrated to low-carb strategies in the past couple of years, exiting programs that emphasize portion control. The heavyweights of the diet industry, Weight Watchers and Jenny Craig, are feeling the pinch. "Any time there is anything new in the market, it is going to affect clients who want to lose weight quickly," says Cozette Phifer, spokeswoman at Jenny Craig. She concedes that new business is depressed but asserts that the dip won't last long. Both companies say they have refrained from introducing low-carb items because their nutritionists...
...which helps explain why beer consumption was down 1.6% last year and why Anheuser is determined to wrest a correction out of Agatston. Interestingly, Anheuser stumbled on the maltose issue when one of its St. Louis--based brewmasters, John Serbia, read Agatston's book before starting the South Beach diet this winter. Serbia ignored the part about abstaining from beer and lost 15 lbs., says Anheuser spokeswoman Katz...