Word: diets
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...bank account was evaporating. But equally upsetting, he says, was that he was seeking too much comfort in the kitchen and was busting out of his belt. Physically and fiscally, Saltzman, 36, was a mess. Then he hit upon a cure-all: low carbs. Saltzman went on the Atkins diet at about the same time he helped launch Pure Foods, a specialty retailer based in Beverly Hills, Calif., that sells only products with comparatively few carbohydrates. Today Saltzman is 25 lbs. lighter, and his wallet is weighty. He has 24 employees, up from just four when he started, and will...
Critics of the carb counters' revolution may scoff at Saltz-man's enthusiasm, believing that Atkins, South Beach, Zone and other protein-packed eating regimens are part of a fad that will soon run its course, like low-fat diets in the 1980s. But they can't deny his weight loss or that of countless others who have dropped 20 or 50 or 100 lbs. after cutting carbs from their meals. Exactly why all those pounds melt away when we give up potatoes and bread remains something of a mystery to the dieting public. Is it mostly the temporary loss...
...everyone is giving the low-carb culture a whirl. Whoopi Goldberg does it. So do Jennifer Aniston and Bill Clinton. What's good enough for the stars is, of course, appealing to the rest of us. Some 26 million Americans are on a hard-core low-carb diet right now. And 70 million more limit their carb intake without formally dieting, according to a new poll by Opinion Dynamics Corp...
...last year and 339 in 2002, bringing the total over just two years to 1,558 new entries. The average carb-conscious shopper spends $85 a month on specialty foods. Low-carb-related sales from such consumables as Michelob Ultra beer and books like Dr. Atkins' New Diet Revolution are expected to hit $30 billion this year, reports LowCarbiz, a trade publication that owes its existence to carbophobia...
...which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says Francine Katz, a spokeswoman for Anheuser. "But there is information in there about beer that is incorrect, and a call to any brewer would have cleared it up." She says that...