Word: different
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Selling by Underselling. Though the bait advertisers' products differ, their methods are the same. Each offers an item at a ridiculously low price as a come-on, to get into the prospect's home or get the housewife into his store. Then the salesman tries to switch the prospect to a high-priced model. For example, in Cleveland last week, a housewife answered a TV ad for "a brand-new Free-Westinghouse* sewing machine for $50." When the friendly salesman turned on the machine, it made so much racket she thought it would scare her children. When...
While diplomats and pundits the world over weighed these matters with care trying to measure the change from "coexistence" to hardness, from consumer to heavy industry, as if Malenkov and Khrushchev were members of a democratic cabinet politely begging to differ with each other, the fact was that in the final testing of strengths neither man cared basically about ideological matters. Proof of this lay in the resignation announcement. In losing the struggle for power, Malenkov even had to take the rap for errors in agriculture made by Khrushchev...
Another group of college graduates at the summer school will teach and take similar classes, but they will not enroll in the School of Education in the fall. Instead they will apply directly for positions in the public schools. These students further differ from the "interns" in that the School of Education expects them to have had an equivalent to three half courses in Education prior to teaching at the summer school. They also will not receive a master's degree...
...petition, ruling that "to permit the use of the name of the Attorney General in cases like the present, where it is clear to him the trustee is acting in good faith and within the bounds of reasonable judgment and sound discretion, simply because others, equally in good faith, differ with the decision of the trustee, would open the door to unreasonable and vexatious litigations...
...father, Carl, a peppery little (110 Ib.) character who took his last bobsled ride ten years ago at the age of 68, the sleds are no more than a flexible framework of tubular steel mounted on two sets of strong steel runners. Just about the only way they differ is in the steering apparatus. Most drivers prefer a wheel. Ham-handed Fritz Feierabend uses short ropes hooked directly to the steering runners. "With ropes I can feel the ice," he explains. "I get much more sensitivity than with a wheel...