Word: difficult
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Dates: during 1930-1939
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...Durstine, who began as general manager of BBD&O, became president in 1936. But there was no little guessing that he was difficult to work with, and advertising profits in the 1930s were not so great as they had been in the salad days of Barton, Durstine & Osborn. Last week Roy Durstine suddenly resigned, giving no reason. Bruce Barton became president and William H. Johns, head of the Batten firm when it merged, was made chairman of the BBD&O board. What adman Durstine would do next was admen's gossip last week...
This is indeed a happy thought. Let it be said that such a statement, however nobly conceived, is merely a reflection of ignorance; no one can get very far in "one or two afternoons." He must work for months, years, to perfect the difficult techniques involved in tennis and squash. The report might as well have said that one or tow lessons with a good piano teacher will make musicians...
...freedom of the student to make his choice between good and evil and every other set of alternatives. Why not throw the course records wide open to the tutors and let them with much less effort on their part efficiently bombard the student with advertising? After all, it is difficult now, where virtuous monitors are prevalent, to make a "liberal" choice between a diploma from Harvard and a sheepskin from Wolff...
This year's Yardling crew has an outstanding reputation to live up to and will find it difficult to equal the undefeated mark which last year's outstanding oarsmen established. The '42 outfit is fully as powerful as its predecessors but has not yet developed the necessary finesse...
...problem of adjustment is peculiarly important. It is difficult for Freshmen to meet the machine-like routine of Harvard. They are in need of conscientious guidance and aid in each course, they require individual treatment and consideration in the assignment of work. Instead they are here faced with an inordinately difficult course like History I; often with unfeeling automatons for instructor. Small wonder that the sirens from across the strait lure them...