Word: digeronimo
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Armed with three years' experience working for fashion designer Stephen DiGeronimo, Lange rented a room above a New York City restaurant and began peddling trimly cut $200 stretch-cotton shirts and $400 cashmere twin sets. Despite predictions that mothers-to-be would never spend so much for separates with a limited shelf life, orders poured in. "All the stores I approached said, 'No--there's no market for high-end maternity.' I couldn't stop thinking that if I could just show these clothes directly to my customer without a middleman, she would get it." The female intuition paid...
...this year, and at least 20 colleges have made the switch. Four NFL stadiums--in Dallas, Detroit, Philadelphia and Seattle--use synthetic grass, and several others, including Giants Stadium, outside New York City, are considering it. "You don't even have to try hard to sell it," says Joe DiGeronimo, a turf consultant based in Sturbridge, Mass...
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