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...Paul's Macalester College (1,600 students) got another sharp boost from its Most Unforgettable Character, Reader's Digest Founder-Publisher DeWitt Wallace, 73, who grew up on the campus while his Presbyterian father was president. In recent years Alumnus Wallace and his wife Lila have given Macalester $15 million; last week, as the college announced a ten-year drive for $32 million, the Wallaces offered to match dollars each year that the college raises $750,000, up to a total of $10 million over the ten years...

Author: /time Magazine | Title: Colleges: Getting Bigger & Richer | 11/1/1963 | See Source »

...with vexation, he shouts, "Matty, Dave, I want to have this thing out right now! This whole goddamn thing!" But they are not listening. Finally he suffers a breakdown and flees Bloodbury and family. When the doctor comes to see him, he is leafing through the Reader's Digest, idly looking for clues to his failure...

Author: /time Magazine | Title: Books: Mr. Sincerity | 11/1/1963 | See Source »

There's a corny story, which you've probably all run across in Reader's Digest, about a visiting group of Chinese (nationalist, to be sure) invited to hear the Chicago Symphony Orchestra. Like all visitors to America, they were asked by their hosts which part they liked best. "Oh," they replied, "we liked the part in the beginning without the conductor." Last night the situation was reversed, as Shanta Rao won over her audience by the swagger and delight with which she boldly took her bows, first swinging her arms high to either side of her body, then bowing...

Author: By Peggy VON Szeliski, | Title: Shanta Rao | 10/5/1963 | See Source »

...beginning, TIME was something of a digest. Now our bill for our own reporting, here and abroad, runs to more than $5,000,000 a year, a sum matched by no other magazine. Basic to our operation is our writing, editing and research staff in New York, where the magazine is produced each week. The heart of our method is a constant interchange of ideas between editor, writer and correspondent, a process necessary to anticipate the shape and content of stories, assemble the facts and form the judgments. In the fields of music, art, literature and entertainment...

Author: /time Magazine | Title: A Letter From The Publisher: Aug. 23, 1963 | 8/23/1963 | See Source »

...only a famished billygoat could digest most of the cookbooks that are now being published in the U.S. More than 40 have already been published...

Author: /time Magazine | Title: The Kitchen: The Bouillabaisse Sellers | 7/12/1963 | See Source »

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