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...while physicians and scholars nationwide digest these multiple findings, Sheffer says he's on to the next step. The Medical School professor is planning a conference to discuss ways to prevent asthma death worldwide...

Author: By Haibin Jiu, | Title: Panel Says Asthma Should Be Treated | 3/4/1991 | See Source »

...vegetables have long been implicated in the disease. One clue: the ailment becomes more common among people as they emigrate from countries, like Japan, where meat consumption is low, to the U.S., where meat is a staple. Scientists speculate that bile acids produced by the liver to help digest fats can damage the intestine. Another theory is that red meat may contain cancer-triggering chemicals...

Author: /time Magazine | Title: Health: Red Alert on Red Meat | 12/24/1990 | See Source »

...many magazines are like microwave cheeseburgers: quick, convenient and bland. Yet one quirky exception has been eminently successful at putting spice in the American reading diet: the Utne Reader, an alternative Reader's Digest stuffed with provocative articles gleaned mostly from the country's left- < leaning and fringe press. Founded six years ago, the Minneapolis-based bimonthly has become a handbook for baby boomers, new agers and whole earthers, as well as the odd eclectic middle-of-the-roader. Says television essayist Bill Moyers, an inveterate reader: "I wish I had invented it. It's sort of like an underground...

Author: /time Magazine | Title: Press: What Tune Does the Utne Play? | 12/3/1990 | See Source »

...director with East West Journal in Brookline, Mass. He left in 1974 to help start another alternative publication, New Age Journal. After a stint as a Manhattan literary agent, Utne returned to Minneapolis and started the Reader as a newsletter, which soon blossomed into a hefty 128-page digest...

Author: /time Magazine | Title: Press: What Tune Does the Utne Play? | 12/3/1990 | See Source »

Still, direct mailers are growing more sensitive to consumer concerns about increasingly interwoven data bases. A few direct mailers refuse to rent their lists to other mailers. Among the holdouts: the Red Cross, Reader's Digest and AT&T, which posts close to 300 million pieces of promotional mail annually...

Author: /time Magazine | Title: Direct Mail: Read This!!!!!!!! | 11/26/1990 | See Source »

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