Word: digestability
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...taxes or financial schemes that balloon the current $5 billion structural deficit? Forget about it. "To the extent that he wants to pursue an aggressive agenda that includes profligate spending, he's going to encounter lots of opposition from Republicans," says Jon Fleischman, publisher of FlashReport an online digest of poitical news, commentary and blogs targeted to the California G.O.P...
...mormon church official and a public relations executive shuttled recently from the Fox News Washington bureau to the Washington Post to the online political digest the Hotline. The two were engaging in a little pre-emptive rearguard action, gearing up for the impending Republican presidential campaign of Massachusetts Governor (Willard) Mitt Romney, 59, whose family has long been part of the church's élite...
...Twice in the last three years, HBR was a finalist for the National Magazine Award for General Excellence. The India Today Group is the country’s largest magazine publisher, with licenses for such magazines as Time, Fortune, Good Housekeeping, Cosmopolitan, Scientific American, and Reader’s Digest...
...foil the plot, a timeline of the events of the day, and conclusions about what went wrong and how be better prepared for the future. The 585-page original has been reduced to 130 pages by Sid Jacobson, who, along with illustrator Erni Colon, boils down the contents into digest form without losing the substance...
Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...