Word: digestability
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Instead of the famously simple Facebook interface, users woke up to a detailed rundown of profile updates, changes to relationship status, wall posts, group memberships, and more—a convenient digest of time-stamped information that had been available all along...
Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...wrote lyrical verse about tree-tops, I was peachy. My father was hell-bent on bettering my lot - and by extension our family's lot." But, continues Quart in Hothouse Kids, "I was far too young for the Czech films and the difficult novels I was coerced to digest. My father's plan succeeded on one level, of course. I became a hothouse...
...This civic spirit of Bombay is not well understood by the rest of the world. The week before the blasts, Reader's Digest came out with a specious, culturally biased survey declaring that Bombay was the world's rudest city?and the politest was that famed citadel of courtesy, New York City. "In Mumbai, they'll step over a person who's fallen in the street," the magazine quoted a Bombayite as saying. But as soon as the bombs went off, Bombayites stooped low to pick up anyone who had fallen in the street, and carried their blood-soaked bodies...
...motivations of these Fatah leaders, many of whom surround Abbas, are less political and ideological than they are about restoring lost power and its ensuing privileges. Indeed, Fatah has shown little inclination to digest the real reasons for its electoral defeat - the fact that ordinary Palestinians see many of its leaders as incorrigibly corrupt and self-serving and view the movement as having no political vision for achieving Palestinian national goals. This view of Fatah is what prompted an electorate committed to a two-state solution to nonetheless vote Hamas into power, as a clean and more responsive alternative. Even...