Word: digestability
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...Harvard endowment’s chief invments has recently made a bid to buy a controlling interest in Reader’s Digest...
Highfields Investments, a hedge fund started by former Harvard Management Corporation (HMC) investor Jonathan Jacobsen that invests around $1 billion of Harvard’s endowment, already owns a large part of Reader’s Digest stock...
...Start with Pepsi's share of the U.S. carbonated soft-drink market, including brands like Mountain Dew and Slice: up two-tenths of a percentage point to 31.6% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7% share - but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of every 3 sodas sold in the U.S., lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist. PepsiCo recently embarrassed its bigger rival...
Among the competitors for such ads are a handful of magazines aiming generally at anyone over 50. Greg Daugherty, 48, the editor in chief of New Choices, published by Reader's Digest, doesn't see a significant division between baby boomers and the rest of the magazine's 610,000 subscribers; all of them want advice on health, travel and money...
...kola, guarana and echinacea--that the FDA has never approved for consumption as food. Are they present in sufficient quantity to have any effect? Nutritionists can't say for sure. But there's at least one good thing about drinking a glass of designer water. It will help you digest those dense, nutrient-packed power bars...