Word: digestability
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House List: Quincy-open is about as unremarkable as its name. Many residents choose to receive the digest version of the list and some simply never sign up. On the subject of dining, however, Quincy is quite vocal. One of the most heated perennial debates concerns the House’s environmental dining policies (trayless dining induced numerous residents to produce fiery manifestos). In a recent exchange one resident went so far as to compare the packed dhall to a “refugee camp.” They must have temporarily confused Quincy with Leverett or the Gulag?...
There's a lot to digest there, so here's a recap. Jesus can be found: • On a grilled cheese sandwich • On a potato chip • On a window pane • On a pancake • On a piece of burnt toast • On a tree trunk • On a Cheeto • On a waffle • On a spoon • On a frying pan • On a cinnamon roll • On a danish (this may be the same as the aforementioned cinnamon roll. Unclear) • On a fish stick • On a cat • On a moth...
...pastor's partners at Reader's Digest aren't worried about readers being turned off by a Rick Warren overload. On the contrary, they're counting on his global appeal. "He's a powerhouse," says Alston in explaining the publisher's decision to take on the new title. "Nearly 50 million people read The Purpose Driven Life - that's nearly 20% of America!" The math added up for Reader's Digest, even as the company is preparing to either undergo financial restructuring or file for Chapter 11 bankruptcy. "If we touched just 1% of Evangelicals in America," Alston continues, "that...
...idea is to market the magazine through Warren's existing pastor networks. Reader's Digest has already sent out "pastor kits" (with copies of the new issue and DVD) to 100,000 churches that have worked with Warren in the past and contacted an additional 130,000 pastors with e-mail pitches. Congregants who subscribe in groups are eligible for a discounted membership that goes for less than the annual $29.95 rate...
...There is already a market for Christian magazines, including Christianity Today, Guidepost and Relevant. And religious leaders including Warren have published subscription newsletters. What Warren and Reader's Digest have created is essentially a new marketing and distribution network for Christian small-group materials, packaged in a glossy newsletter-on-steroids that features full-spread ads from groups like Compassion International and Regent University. (See pictures of John 3: 16 in pop culture...