Word: digestable
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Dates: during 1980-1989
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DIED. DeWitt Wallace, 91, founder and longtime editor of Reader's Digest, the most successful monthly in the world; of pneumonia; in Mount Kisco, N.Y. (see PRESS...
There is no story that cannot be condensed, said DeWitt Wallace, and he spent a lifetime proving it. When he died of pneumonia last week, at the age of 91. Reader's Digest, the magazine he founded in 1922, was the most successful monthly in the world, published in 16 languages with a global circulation of more than 30 million and an estimated readership of 100 million. For him, shorter really was better, and when he was asked what he wanted as an epitaph, he said, briefly: "The final condensation...
...booklet that summarized hundreds of free pamphlets for farmers. He was seriously wounded during World War I, but instead of loafing during his four-month convalescence, he sharpened his editor's shears, tightening magazine articles. By 1920 he had prepared a sample copy of the Reader's Digest...
Readers loved it. Circulation reached 216,000 in 1929 and passed 1 million in 1934. Imitators tried but failed to match Wallace's formula. Somehow the Digest managed to imply that it contained all the information a reader needed to know...
...meetings with him. "Wally is the genius, all right," said a friend, "but Lila unwrapped him." He himself called her his "pillar of strength," and he would often stop to praise "that incredible and wonderful woman." They entertained rarely, and their few guests were usually Digest staffers. When they dined alone, they would, in younger days, dance for 15 minutes after dinner...