Word: digestable
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Your March 10 criticism of the Reader's Digest articles on sex is annoyingly typical of the adolescent leer with which your editors approach the subject...
...special query from the magazine: "Do you own, operate, live on, work on a farm, or do business with a farmer?" If the answer was no, the subscriber got the choice of a cash rebate or a subscription to one of 17 other magazines (from True Confessions to Catholic Digest). The scheme: by lowering its space rates and assuring advertisers of a full crop of farm readers, the Farm Journal hopes to attract enough new ads to more than make up for the cutbacks...
...beckoned newspaper ads last week. The commodity on sale: a magazine article offering "penetrating guidance" to "anxious" husbands and wives with "secret worries." What lifted many eyebrows was not the subject of the article but the magazine that touted it: the staid Reader's Digest (world circ. 20 million), which for most of its 36 article-packed, circulation-enriching years has delicately skirted the subject it still refers to in chuckly anecdotes as "the facts of life...
Actually, the Digest cracked its boudoir boycott spectacularly in July 1956 with an article called "What Wives Don't Know About Sex." A flood of letters from readers suggested that do-it-yourself sex could be as gripping a topic for Digestion as the magazine's Pollyanna sagas of man against wilderness or science against cancer-the kind of uplift dear to Digest Editor (and Founder) DeWitt Wallace, son of a Presbyterian preacher. After a clinical follow-up piece on "What Husbands Don't Know About Sex," the magazine last June invited its readers to join Gynecologist...
...apprentice mate who cannot muster even a sigh. counseled Sexpert Hilliard, "the worthiest duplicity on earth" is to pretend to a man that "he can cause a flowering within her." By way of re-enlisting readers who might have grown discouraged by this sort of thing, the new Digest piece (condensed from McCall's) quotes the "official" line: "The wife should have an orgasm. If this does not happen easily, it is up to any self-respecting husband to master the technique that will make it happen." Yet, soothes Dr. David R. Mace, the how-to-do-it books...