Word: digestable
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...Americans believe in God? The current issue of the Catholic Digest reports a nearly unanimous yes: 99% of them...
...winnow all Russian publications (including correspondents' censored dispatches) for the significance that lies behind the distorted facts. For, concludes I.P.I., "there is no 'news' of the Soviet Union as such, but only information indeterminate in quantity and undigested in character." Only experts, trained as journalists, can digest it and tell newspaper readers what the loaded story really means...
Then the rug was pulled out from under Glamorene, and the Digest got a bad scare. In San Francisco, a Pan American World Airways serviceman died after cleaning a plane's rug, and the coroner's jury reported that the victim had died from inhaling "halogenated hydrocarbon" from trichloroethylene, one of Glamorene's components. Professional rug cleaners gleefully took ads reproducing news stories about the San Francisco case and urging homeowners to avoid mishap by having experts clean their rugs. The health department banned Glamorene sales in San Francisco...
Recovery. The Digest, which has sometimes touted things that did not live up to the magazine's enthusiasm (e.g., an athlete's foot treatment that caused ulcers), hustled York Research's Vice President Warren C. Hyer out to San Francisco to work with some nationally known toxicologists on an investigation. They concluded that Pan Am's cleaners were actually using deadly carbon tetrachloride, which isn't in Glamorene. At this, San Francisco's health department publicly exonerated Glamorene and sales started up again...
Last week, as Glamorene kicked off a $500,000 advertising campaign, President Clayton Hulsh estimated that 1952 sales will top $15 million, v. 1951's $225,000. Like most Digest stories, it looked as if Glamorene's would have a happy ending...