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...Readers Digest...

Author: /time Magazine | Title: Letters, Dec. 31, 1951 | 12/31/1951 | See Source »

DeWitt Wallace, founder and editor of the Reader's Digest, is such an editor. When TIME Writer Bill Miller first approached him on the subject of a cover story, Wallace was reluctant, said he believed editors should be kept in the background. "Ellery Sedgwick edited the Atlantic for 30 years without putting his name on the masthead," he said. Answered Miller: "I suppose that's why the Digest reprinted TIME'S cover on Arthur Hays Sulzberger and the New York Times." Wallace chuckled, asked Miller unbelievingly, "Do you really think that the Digest will make a good...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 17, 1951 | 12/17/1951 | See Source »

Several meetings and letter-exchanges later, Wallace gave the project his blessing and let TIME have access to a wealth of confidential information about the Digest. We were able to publish approximate figures on their gross earnings and net profit. Digest offices overseas described their operations in detail. In interviews which lasted for hours, Wallace and his wife, Lila Bell, searched their memories for incidents and anecdotes of the Digest's early years. Digest Business Manager Albert L. Cole, during a visit to our office, saw a copy of the original sample issue of the Digest, which Wallace...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 17, 1951 | 12/17/1951 | See Source »

...resident of Chappaqua, Miller started on the assignment by phoning Neighbor Wallace. It was then he learned that the editor customarily answers his own phone, a fact which was duly recorded in the story. Although he had never before met Wallace, Miller has been brushing against Digest people since his cub-reporter days on the Cleveland Press, when he met their researchers burrowing among the Cleveland Public Library's stacks. When Miller joined me in the Office of War Information in 1943, he first worked for Adrian Berwick, now an editor of the Digest overseas editions. Later Miller kept...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 17, 1951 | 12/17/1951 | See Source »

Researcher Brine found some things besides information at the Digest. When she admired the pies and cakes in the Digest kitchen, she was promptly given one. She brought it home to her four-year-old daughter Brigit, who tasted it, then asked coldly: "Why doesn't TIME have cakes like this...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 17, 1951 | 12/17/1951 | See Source »

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