Word: digestable
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...E.S.T., radio), Arthur Godfrey's Talent Scouts (Mon. 8:30 p.m., radio & TV) and Arthur Godfrey & His Friends (Wed. 8 p.m., TV)-all had Hooperatings within the magic first five. Last month, Chesterfield spread-eagled the CBS network for Godfrey by adding still another evening show, Arthur Godfrey Digest (Sat. 9:30 p.m., radio). Made up of recorded high spots from his morning routine, the Digest promptly scored a highly satisfactory 10.4 Hoop-erating...
When Harry Truman failed to get his all embracing National Health Plan through Congress last July, he promised that he would keep on fighting, until he had passed it, if necessary making the opposition digest it in fragments. The American Medical Association thinks that H.R. 5910, a bill to give financial aid to medical schools and set up a medical scholarship program, is the first such morsel, guised as an "emergency" aid to medical education...
...selling Editor Fleur or Publisher (and husband) Gardner Cowles short. Issue No. 2, already in the works, was much improved-cleaner and simpler layouts, bigger pictures, less prune whip and more meat. And Publisher Cowles and brother John Cowles, whose picture magazine Look (circ. 3,039,811) and news digest Quick (which claims 700,000) were doing handsomely, were prepared to underwrite Fleur's Flair for as long as necessary. The confident circulation guarantee for Flair's first year...
...discovery, he continued, followed by the age of digest, the period of the fragmentary, the topical, the diverting, the uncomprehending trifle. "It is no longer assumed that people can think; it is known that they can be pleased or put under pressure. The education which was the hope of all democrats from the earliest times has not been enough to produce a race of thinkers. It has been just enough to produce a race of victims...
...life and love. Both plays have their proper quota of eccentric uncles, indulgent fathers, and strong-willed mothers. Both plays have been based on successful and partly-auto-biographical books. I should be surprised if both books have not been honored with a condensation in "The Reader's Digest." As "I Remember Mama" went straight to the hearts of a great many theater-goers, so probably will "The Happy Time," though I'm inclined to think the former is the better play of the genre, even if not so humorous...