Word: digestable
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...last week, the first 378,000 books had been shuttled across-at a daily average of 27,000 books, as much as still unfinished Firestone could digest at one time. By Sept. 15, all 800,000 would be resting on 60 miles of Firestone shelves...
...arranged the manuscript. A successful author himself (Only Yesterday, a history of the '20s, sold 750,000 copies), Allen scrupulously tots up office hours spent on his own writing, then "buys a day" (i.e., deducts it from his salary). Fred and his wife Agnes (a Reader's Digest editor) collaborated on the between-the-wars picture-history, I Remember Distinctly...
...sheriff was at the door of '48, "the magazine of the year" (TIME, May 31). Owned cooperatively by 366 writers, photographers and artists, the digest-size monthly had cost its investors $700,000, was $150,000 in the hole. Last week Publisher Walter Ross decided to call it a day at '48½, with the June issue...
...wide margin, at least as far as bestsellers are concerned. Last year's far-&-away favorite (read by 48.1% of the men and 72% of the women) was Betty MacDonald's The Egg and I. Most-read magazines of both sexes, in order: Reader's Digest (46.5%), LIFE (42%), TIME...
...subject and size, the house organs range from Sulka Shirt Tales, which goes chiefly to several hundred dapper New Yorkers, to the digest-sized Ford Times, which plugs travel-in Ford cars-to 1,500,000 Ford fans. In approach, they range from out & out product brochures to International Business Machines' ad-less Think, which runs weighty pieces by such guest byliners as Secretary of State George Marshall. There are some big chains in the house-organ field: Du Pont has 40-odd periodicals, the Borden Co. 35, International Harvester...