Word: digestable
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...table already loaded with $12 million worth of recently bought companies, Lever Bros. President Charles Luckman this week tossed a $10 million newcomer: the John F. Jelke Co., sixth largest* U.S. maker of oleomargarine (Good Luck). Said "Chuck" Luckman: "That will be all for a while, until we digest what we've already...
...Trib, which had shouted the loudest against the plan, accusingly ticked off a list of beneficiaries, including the New York Times and Herald Tribune, LIFE, TIME, Newsweek and Reader's Digest (all of which publish foreign editions) and the A.P., U.P. and I.N.S...
...long after the first Gallup Poll appeared, Gallup brashly announced that the Digest would be wrong in the 1936 election, followed that up with a prediction that the Digest, by its methods, was bound to pick Landon...
After three years of practice, Gallup had assured himself that polls on toothpaste and politics were one & the same. He was also convinced that the famed Literary Digest poll was heading for a disastrous cropper. The millions of Digest postcards were mailed on the basis of telephone and auto registration lists and took no account of the low-income voters who had swung solidly behind the New Deal...
...election night, 1936, Gallup flipped on the radio and knew he was in. Though he had badly underestimated Roosevelt's winning margin, he had called the Digest's predictions within 1%. After that, it was simply a question of convincing newspaper publishers that there was still news for pollsters to report...