Word: digestable
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Fuad Sarruf, journalism professor at the American University in Cairo, and a staff of 15 do the translating from the Digest into Al Mukhtar. The magazine is finally edited and laid out in the Digest's Pleasantville (N.Y.) offices, returned to Cairo for printing...
...Rashid Shari in Bagdad, a barefoot urchin cries his wares: Al Mukhtar Min Reader's Digest. Sales are brisk. He will be sold out the second day. His success is another sensation of the sensationally successful U.S. Reader's Digest (domestic circ. 8,000,000): a skyrocketing demand for its Arabic edition...
Only five months after its start, Al Mukhtar Min (Selections From) has reached its wartime circulation ceiling-125,000 copies. With adequate paper supplies, printing equipment and transport facilities, Reader's Digest men think it might have reached to 200,000 in a few more months. In Egypt, Syria, Lebanon, Iraq and Saudi Arabia the natives swamp their dealers for this newest Digest foreign venture...
Back to Front. In Cairo, Al Mukhtar sells for three piasters (12½ cents). To help cover costs, the Digest reverses its U.S. policy, takes advertising. Among the advertisers: Glenn L. Martin and Vega Airplane, Higgins Industries, Parker Pen. At three piasters the Arabic edition is still a luxury item for most Mid-Easterners; at the Digest's, U.S. price, 25?, there would probably be little circulation...
...Mukhtar's warm reception has encouraged the Digest to make postwar plans that will cover the Moslem world, from Morocco eastward to Iran. One stirring sign already noted: many a Moslem reader puts away his copy of Al Mukhtar against the day when his sons learn to read...