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What Leicester Hemingway, adventurous younger brother of Author Ernest Hemingway, discovered and warned the U.S. about in a Reader's Digest article back in 1940 made news last week. The Army's Caribbean Defense Command arrested 19 Panama Canal Zone employes, nightclub owners and Colon cabaret girls, along with British Honduras' leading businessman: shrewd "Captain" George Gough, so-called "King of Belize" (rhymes with sneeze). All were part of a spy ring which not only informed Nazi submarines of United Nations ship movements, but helped to refuel the subs at little-known keys and hidden shore bases...

Author: /time Magazine | Title: PANAMA: The Case of Captain Gough | 7/13/1942 | See Source »

Nervous, nicotinous William Hard Jr., roving editor of rich (circ. 5,500,000) Reader's Digest, is glad to smoke any kind of a cigaret, likes them all. His likes gave him an idea and Reader's Digest a story. Last week the story backfired, leaving long-nosed Editor Hard wondering whether it had been worth while...

Author: /time Magazine | Title: The Press: Backfire | 7/13/1942 | See Source »

Bill Hard's thesis was an old one: that one cigaret was much like another, that the magic of any one brand for its smokers was a creation of silver-penned advertising wizards who should be put in their places. To prove it, Reader's Digest hunted up a laboratory with a cigaret-puffing robot, put it to work dragging on 24 specimens of each of seven brands...

Author: /time Magazine | Title: The Press: Backfire | 7/13/1942 | See Source »

Result of the Reader's Digest tests, as written up by Robert Littell: "The differences between brands are, practically speaking, small and no single brand is so superior to its competitors as to justify its selection on the ground that it is less harmful...

Author: /time Magazine | Title: The Press: Backfire | 7/13/1942 | See Source »

...Digest listed the microscopic quantities of nicotine and the low percentages of tars found in each smoke. On the figures, Old Golds were ahead of the rest by a thin longitudinal slice of a frog's hair...

Author: /time Magazine | Title: The Press: Backfire | 7/13/1942 | See Source »

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