Word: digestable
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...invite ill will, engender resentment, and offend the nice sensibilities, for instance, of foreign diplomats who are schooled in politeness and courtesy. ... It was considered smart by some, after World War I, to be rude. Just when manners seemed to be improving, along comes your magazine, grabs Grandma Literary Digest by the seat of her inner chaps, and throws her clear out of the literary corral. Then your writers began spitting through their teeth to show how smart they were and began to splatter us with them there grammer...
...sexy cartoons and articles by big literary names such as Ernest Hemingway-was on the newsstands in December 1937 with its fattest issue ever-including 155 pages of ads. His Coronet, launched a year before (1936), was set to invade the profitable field occupied by Reader's Digest, and he was about to launch a newsmagazine to cut himself in on another field. Esquire, his big moneymaker, had become the darling of the barbershops and just hit a peak circulation of 677,000. In that happy moment Publisher Smart modestly guaranteed Esquire's advertisers...
Four months ago Reader's Digest left its calling card in Latin America-a Spanish-language edition of 117,000 copies. To newsstands went 80,000 copies (10? a copy); to subscribers went 37,000 annual subscriptions ($1 a year), about half of them donated by good-neighborly U.S. readers. Included were 32 pages of ads-first in Reader's Digest-by such firms as Gillette Razor, General Motors, Parker Pen, Kellogg's Corn Flakes, big oil companies...
Last week Reader's Digest reported a thriving Latin-American friendship: Current print order of Selecciones del Reader's Digest is 350,000, biggest of Spanish-language magazines. Of these, about 255,-ooo will go to South American newsstands, 75,000 to subscribers, about 20,000 to Spanish classes in U.S. high schools and colleges...
Food Allergy. Babies may become sensitized to foods for life when, instead of living on mothers' milk, they "have to digest as best they can potentially harmful 'foreign proteins' that come from a cow." Adults may become sensitized to some foods because "on a certain occasion they ate so much of some food that all of it could not be digested and some of it passed unchanged through the wall of the bowel and into the blood stream." Skin tests to find annoying foods give "erratic results," are a waste of money...