Word: digestable
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...Most frequent sparetime activities were 1) reading newspapers, 2) conversation with family, 3) hobnobbing with cronies, 4) listening to the radio (favorite programs: news, football games, Charlie McCarthy), 5) reading magazines (favorites: Reader's Digest, TIME, LIFE...
...Manhattan Press-agent Joseph P. Annin, a Wartime aerial reconnaissance officer. Annin's idea, which he got while traveling cross-country in an airliner, is to sell radio advertisers on the idea of distributing war maps and sets of colored pins to the audience, hiring military experts to digest the news of the day, analyze the tactics, then devoting five sponsored minutes each evening on the air telling map-in-lap listeners where and why to shift their pins...
...audiences are found, publishers point to Modern Age Books, which two years ago set out to publish paperbound original editions at 35? to 50?. Backed by the Richard Storrs Childs fortune, Modern Age advertised heavily, cut costs by using the Rumford Press between printings of Reader's Digest, set up elaborate distribution machinery. Its losses the first year (attributed in part to inexperience) were reported at around $500,000. Since then Modern Age prices have risen nearer the $1 level...
...Government's case many a tree had been shown Judge Caffey in 18,331 pages of evidence taken in court. Out of these many trees, the Government's smart young men tried to make a forest by presenting a 291-page brief, for Judge Caffey to digest while the defense was in process. He needed a good digestion. With 159 court days behind it, the Alcoa case was last week already the longest trust-busting suit in U. S. history. Only comparable suits in duration and importance were the 50-day prosecution of the Sugar Institute...
...bathroom burlesque of bathroom advertising called Ballyhoo. In four issues circulation went up to 1,000,000. Long after later issues and lesser imitators had made the idea as stale as a used towel, Messrs, Delacorte & Anthony continued to put out Ballyhoo. It shrank to digest size, became a quarterly. Finally, two months ago, it folded...