Word: digestable
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When you call me the "younger brother of Author Christopher Morley" [TIME, April 24] I feel somewhat the same way that your editors might if TIME were called the younger brother of The Literary Digest...
...their program the Cincinnatians had chosen a massive musical barbecue that only the stoutest and most experienced musical stomachs could digest. Most notable piece de resistance was the huge 8th Symphony of Gustav Mahler, for full chorus, boys' choir, a 102-man symphony orchestra and a choir of brass instruments off stage. One of the most impressive of 20th-century symphonic works, Mahler's immense, unwieldy, hour-and-a-half-long symphony is seldom performed. When Leopold Stokowski played it in Philadelphia 23 years' ago, proud Philadelphians crowed as though they had hatched a world...
Year and a half ago Publisher Wilfred John Funk of the deFunked Literary Digest started a new publishing venture, a 128-page, digest-size, 25? "Popular Guide to Desirable Living," Your Life. Publisher Funk's formula was as simple as it was shrewd: "If I talk about myself I'm a bore. If I talk about other people I'm a gossip. But if I talk about you I'm a damned interesting fellow...
Publisher Funk devoted a section of Your Life to each of what he considered life's major problems-Health, Love, Fortune, Charm, Children, Conversation-added a section on Words because he is a lexicographer at heart, tossed in a digest of an inspirational book for good measure. Printing short articles in which big names talked to little readers on such subjects as "Be Glad Your Wife's Neurotic" and "Why Commit Suicide?" he soon ran his magazine's circulation to more than...
Bustling Publisher Funk, whose idea is unquestionably the most successful since the picture magazines', spent 30 years as the forgotten man of Funk & Wagnalls before he struck out for himself. While the Literary Digest sickened under Co-Publisher Robert J. Cuddihy (who had acquired 56% of the stock), Wilfred Funk had to amuse himself with such unprofitable pastimes as compiling a dog dictionary, getting a reputation as a prankster (he tore small towels to shreds) and writing a batch of light verse. Sample...