Word: digestable
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...richly stocked smörgasbord table spread each month by U. S. magazine publishers, the first and daintiest forkfuls of reprint rights generally go to the oldest and richest customer-famed, slightly fabulous Reader's Digest. The stout little Digest totes the biggest plate because it pays the biggest prices, has kept the good will of its hosts by refusing advertising. Sometimes it makes other magazines presents of free, full-length articles which it then digests and "reprints...
Despite its enormous, secret circulation (lately rumored around 3,000,000) and its equally impressive profits (which FORTUNE reported at $418,000 in 1935), the Digest and its owners, DeWitt and Lila Bell Acheson Wallace, still have nightmares when they think of one thing. What if other magazine publishers stopped allowing Reader's Digest to reprint their articles at any price...
Last week it became known that Philadelphia's Curtis Publishing Co. (Sateve-post, Ladies' Home Journal, Country Gentleman) was refusing any further pickings to the Digest. A spokesman for the Post said relations between the two had been "most friendly" (the Digest is believed to have paid Curtis about $20,000 a year), but their contract would definitely not be renewed. Asked for a reason, he replied: "Figure it out for yourself." Best figuring: independent-minded Post Editor Wesley Winans Stout sees no reason for selling ammunition to an important newsstand rival...
...Holy Bible is a library in itself. Its 66 volumes contain 1,189 chapters, 31,173 verses, 773,692 words. Published last week was A Digest of-the Bible* in 284 pages, whose author, Peter V. Ross, California lawyer and Christian Science lecturer, said: "If you can read 50 interesting pages in the course of an evening, you can, during the evenings of one busy week, read the Bible-here shaped to swiftly moving narrative...
...Book Digest, published by Joseph J. White, offers for 25? each month three or four condensations (5,000-8,000 words) of current books, about eight shorter condensations or excerpts from other works. Book Digest pays publishers $100 for long condensations, runs no advertisements, claims 50,000 circulation. Publishers liked the idea, for they had noted increased sales of such books as Reader's Digest, pocket-size colossus, digested each month...