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Thomas has never strayed from the aerial middle-of-the-road, has aroused few good-sized controversies in his radio career. He got into one aerial row in 1931, when, following a rule of The Literary Digest, then his sponsor, that no material already aired be included in his script, he failed to report the first broadcast of Pope Pius XI. Promptly he was swamped with messages accusing him of being anti-Catholic. Wrote a Mrs. McCaffery: "I spit on you, you Orangeman." Next day Thomas related a gentle human-interest story about how Monsignor (now Archbishop) Spellman...

Author: /time Magazine | Title: Radio: Impresario of News | 9/30/1940 | See Source »

Because peeping Walter Winchell had scooped its Presidential poll and got his facts wrong, FORTUNE last week released a digest of the poll two weeks before its scheduled publication in the magazine's October issue. The poll showed 53.2% of U. S. voters for Franklin Roosevelt, 35.6% for Wendell Willkie. FORTUNE'S conclusion: "Eliminating the undecided, only 43.9% seem to be in favor of his [Willkie's] election, against 56.1% opposed to it. But in the number of people answering 'don't know'-10.8% more than those having no opinion on Roosevelt-lie Willkie...

Author: /time Magazine | Title: POLLS: Roosevelt Up | 9/23/1940 | See Source »

...Literary Digest mailed a questionnaire to find out whether U. S. citizens preferred Roosevelt or Landon. The answer was Landon, who carried Maine & Vermont. Prominent among those grilled: telephone subscribers. Nobody knows whether telephone subscribers are similarly at odds with the rest of the people in their preferences for radio shows. The radio industry thinks not. It depends for estimates of the popularity of its programs largely upon the Cooperative Analysis of Broadcasting, which gathers material for its statistical studies solely by telephone queries. Last week radio bigwigs pored over a C. A. B. semi-annual report which offered...

Author: /time Magazine | Title: Radio: Half Year Box Scores | 9/23/1940 | See Source »

Last week, in a condensed version, it was revived by the editors of Youth Today, a magazine digest for adolescents. Newly titled The War That Was to Come, it was attributed by the editors to "an English writer." The interesting question that it raised by implication: Were 1918's generation suckers for succumbing to their own propaganda...

Author: /time Magazine | Title: The Press: Propaganda, 1918 Style | 9/9/1940 | See Source »

Last week Reader's Digest announced that it would put out still another edition as a matter of public service. Because many a foreign reader had written in saying that the magazine gave him a new understanding of U. S. life and motives, Editor Wallace decided to publish a special edition in Spanish to promote good will among the American republics-a project which won enthusiastic approval from the State Department...

Author: /time Magazine | Title: The Press: Good-Will Edition | 8/5/1940 | See Source »

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