Word: digester
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Dates: during 1930-1939
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Before trying to digest any of its unpalatable, stupendous totals, an average taxpayer in any of the seven Great Powers might well ask: "How much per capita are we all paying for defense? How much did we actually...
Forty-eight years ago March 1, Isaac Kauffman Funk and Adam Willis Wagnalls, both Lutheran pastors, brought out the Literary Digest, "a repository of contemporaneous thought and research as presented in the periodical literature of the world." Such a review, thought Partners Funk & Wagnalls, would be especially handy for theologians and educators. The Literary Digest amended its formula in 1905 to include newspaper comment on news more mundane than "thought and research." In ten years its circulation stepped...
...early 20s the Literary Digest had become one of the greatest publishing successes in history. Its weekly juxtaposition of contrary newspaper opinion and cartoons had won it 1,400,000 readers, made it a national institution, a schoolroom textbook, a gold mine for its publishers, Funk & Wagnalls Co. No small part of its prestige came from its famed straw votes, whose ballots were accompanied by profitable subscription appeals. For the best part of a generation these polls forecast national election results with great accuracy. But gift premiums added to straw votes were not sufficient to offset growing public apathy toward...
...Instead, that poll mistakenly put Alfred M. Landon in the White House. Last June, the magazine having scraped bottom long enough, Funk & Wagnalls sold it to the Albert Shaws, father and son, for what was reported as a generous $200,000-only one percent of what the Literary Digest had been valued at in its prime. Merged with the Shaws' Review of Reviews as The Digest it did no better, was taken over four months later by Magazine "Doctor" George F. Havell and a syndicate of friends. They restored the old name Literary Digest, but little...
...week or how big a circulation a newspaper had on a certain day. They can learn readily how many U. S. citizens attended what movies in any particular week. But nobody can get the McCoy on book sales. The best-seller lists are no more reliable than the Literary Digest's notorious Presidential poll...