Word: digester
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Dates: during 1930-1939
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Last week Reader's Digest published a noteworthy article called "-And Sudden Death." Its author was a Manhattan newshawk named Joseph C. Furnas. The article was thus prefaced: Like the gruesome spectacle of a bad automobile accident itself, the realistic details of this article will nauseate some readers. Those who find themselves thus affected at the outset are cautioned against reading this article in its entirety...
...bumpers interlock, requiring an acetylene torch to cut them apart. ... A leg or arm stuck through the windshield will cut clean to the bone through vein, artery and muscle like a piece of beef under the butcher's knife. . . ." At the end of the article Reader's Digest announced: Convinced that widespread reading of this article will help curb reckless driving, reprints in leaflet form are offered at cost (2?each), with a special price of $1.50 per hundred...
...burly tweeds, puffs a briar pipe, boasts a son educated at Cambridge and is a firm believer in Tradition. Consequently his colleagues on the Herald Tribune, to which he had returned as assistant editor, were somewhat surprised when in 1933 Mr. Draper took over the editorship of The Literary Digest with the announcement: "Its columns offer unusual opportunities at this time of profound change...
Change, but not profound, was at once discernible in the columns of the Digest. Modified was the policy of surveying public opinion through newspaper editorials. Under Editor Draper the Digest published signed contributions on current affairs, staff-written articles based on newspaper news. Here & there Editor Draper whipped up leads to sound like breathless Floyd Gibbons: "This is Chapter 1-in epitome -of the Roosevelt regime. And what a chapter! What a regime!" Beyond these mutations, however, Traditionalist Draper bogged down in Tradition for fair. Circulation, which once had risen close to 1,500,000, dwindled steadily,* to the great...
...Digest's circulation guarantee for 1936 is 600,000, lowest since 1917. Premiums, for the first time, will be discontinued...