Word: digester
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Dates: during 1960-1969
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...Strivers manifest a truly breathtaking mastery of the material and the system. They apportion their time wisely, assess the importance of reading materials correctly, digest their subject...
...stake in their own industry. In addition, Gordon's plan to give tax reductions to foreign-owned companies that sell at least 25% of their stock to Canadians has met surprising success. Spurred by this incentive, subsidiaries as diverse as those of Du Pont and Reader's Digest have put shares on the block...
...treaty, the rest of the articles are just as disgusting. Warren Boroson claims that Warren G. Harding was one-quarter Negro. O.K. So what? Psychiatrist Alfred Auerback worries about "fight mental health groups," because "educated people pay attention to their views. For example, in the February, 1962 Readers's Digest..." Publisher Ginzburg tells us about his courageous interview with George Lincoln Rockwell, someone who "proves it can happen here." And finally, a man named Bennett, clearly a member of the if-it-ain't-filthy-it-ain't-real school of psychoanalysis, probes the sexual symbolism of Christmas. Not surprisingly...
...third of the Chicago area to $3,000 for Yuma, Ariz. In return, franchisers get a two-week training course at Philadelphia headquarters, together with manuals that explain such things as how to furnish a waiting room ("Do not buy small magazines, such as the Reader's Digest or National Geographic, since they quickly disappear"); how to arrange a desk drawer; and how to size up an applicant's "steak" (education, marital status, job history) and "sizzle" (personality, awards, hobbies) in a ten-minute interview. Franchisers clear up to 20% of their fees as profit...
...Esquire, that was put to death in 1961; although it had a monthly circulation of 3,000,000, it was losing big money. Steirman's revival bears only superficial resemblance to the earlier magazine. Even the title may not be his: Esquire sold it to Reader's Digest, which is now contesting in court Steirman's right to use it. But Paper-and-Ink Publisher Hy Steirman is convinced that his reincarnated Coronet will make money-if he can keep the name...