Word: digester
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Dates: during 1970-1979
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...Including Pollster George Gallup, International Lawyer Rita Hauser, Reader's Digest Editor in Chief Hobart Lewis, former USIA Director Leonard Marks, and Author James Michener...
...outbreak of the Second World War. He believed the war in Europe was "fratricidal" in that neither side was entirely right or wrong, and he advocated that Western nations stand together as a wall against infiltration by those "of inferior blood" (as he wrote in 1940 in Readers Digest). There should be no confusion about whom he was referring to Lindbergh often spoke of the contrast between "European Germany and Asiatic Russia...
Though researched and written by Digest editorial people, each page of each "message" will be clearly labeled ADVERTISEMENT. The advertiser is the Business Roundtable, a nonprofit group of 150 corporate executives organized to educate the public in the free-enterprise system. The Roundtable raised $1.2 million to buy 36 pages in twelve consecutive Digest issues at the magazine's regular advertising rate. Though the preface mentions the Roundtable's participation, it omits interesting details of that organization's role. For instance, the Roundtable's 15-member public-information committee is empowered to kill an installment...
...Digest launched the idea in the fall of 1973. Said Richard McLoughlin, director of magazine operations: "We thought that all kinds of people were taking potshots at American business and that the American economic system needed to be explained." The series promises to provide a "better understanding of our business system, warts and all." The first installment, entitled "Whatever Happened to the Nickel Candy Bar?" glosses over the current recession but sums up instead the importance of high efficiency in industrial production: "You have, we have, in our hands, in ourselves, the means to produce not just cars and books...
That statement is rather typical of much Digest prose and opinion. However, if the prosperous magazine (circ. 18.8 million) wanted to convey its views on economics to its readers, why do it in ads paid for by very interested parties? Digest Managing Editor Edward T. Thompson sought to explain: "It is not reasonable to run an article on American business every month. We wouldn't run that many...