Word: digester
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Dates: during 2000-2009
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...have these grand plans for the student relations committee but if we are not taking the time to digest the responses of our constituents and reflect on them in a meaningful way, then I think its all for nothing,” she wrote...
...Purpose Driven Connection, which debuted last month and is published by the Reader's Digest Association, is a leap of faith for Warren at a time when newspapers and magazines are under great financial strain. The launch also took place just months after Warren faced his first real barrage of public criticism, for his support of California's anti-gay-marriage ballot referendum, Proposition 8, and for his prominent role in Barack Obama's Inauguration ceremony. So while the magazine may be a financial gamble, it's also a test of Warren's influence and golden touch...
...there is a comparable secular figure, it is Oprah Winfrey. It's no surprise, then, that the Reader's Digest executive who oversees Purpose Driven Connection launched O magazine for America's favorite talk-show host during a previous tenure at Hearst. Alyce Alston knows that the greatest asset a celebrity like Oprah or Warren brings to a publication is the power of their brand. And so just as O is all about Oprah, from the cover shot to the features inside, there's a lot of Warren in Purpose Driven Connection. (See pictures of a drive-in church...
...pastor's partners at Reader's Digest aren't worried about readers being turned off by a Rick Warren overload. On the contrary, they're counting on his global appeal. "He's a powerhouse," says Alston in explaining the publisher's decision to take on the new title. "Nearly 50 million people read The Purpose Driven Life - that's nearly 20% of America!" The math added up for Reader's Digest, even as the company is preparing to either undergo financial restructuring or file for Chapter 11 bankruptcy. "If we touched just 1% of Evangelicals in America," Alston continues, "that...
...idea is to market the magazine through Warren's existing pastor networks. Reader's Digest has already sent out "pastor kits" (with copies of the new issue and DVD) to 100,000 churches that have worked with Warren in the past and contacted an additional 130,000 pastors with e-mail pitches. Congregants who subscribe in groups are eligible for a discounted membership that goes for less than the annual $29.95 rate...