Word: digestibility
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Dates: during 1940-1949
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...arranged the manuscript. A successful author himself (Only Yesterday, a history of the '20s, sold 750,000 copies), Allen scrupulously tots up office hours spent on his own writing, then "buys a day" (i.e., deducts it from his salary). Fred and his wife Agnes (a Reader's Digest editor) collaborated on the between-the-wars picture-history, I Remember Distinctly...
...wide margin, at least as far as bestsellers are concerned. Last year's far-&-away favorite (read by 48.1% of the men and 72% of the women) was Betty MacDonald's The Egg and I. Most-read magazines of both sexes, in order: Reader's Digest (46.5%), LIFE (42%), TIME...
...subject and size, the house organs range from Sulka Shirt Tales, which goes chiefly to several hundred dapper New Yorkers, to the digest-sized Ford Times, which plugs travel-in Ford cars-to 1,500,000 Ford fans. In approach, they range from out & out product brochures to International Business Machines' ad-less Think, which runs weighty pieces by such guest byliners as Secretary of State George Marshall. There are some big chains in the house-organ field: Du Pont has 40-odd periodicals, the Borden Co. 35, International Harvester...
...table already loaded with $12 million worth of recently bought companies, Lever Bros. President Charles Luckman this week tossed a $10 million newcomer: the John F. Jelke Co., sixth largest* U.S. maker of oleomargarine (Good Luck). Said "Chuck" Luckman: "That will be all for a while, until we digest what we've already...
...Trib, which had shouted the loudest against the plan, accusingly ticked off a list of beneficiaries, including the New York Times and Herald Tribune, LIFE, TIME, Newsweek and Reader's Digest (all of which publish foreign editions) and the A.P., U.P. and I.N.S...