Word: digestibility
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Dates: during 1940-1949
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...lifted the Mercury to 95,000 circulation, from the 33,000 to which it had sunk when Editor H. L. Mencken wearily stepped out in 1933. It had long since lost all the sudsy sarcasm it had under Mencken, was now an excitable cross between Reader's Digest and an exposé sheet. The Spivak formula: find a man with a promising cause, and exploit them both. Sample "discoveries...
...first grade in school. But the idea has progressed faster. It has already turned into 15 books which have made her a highly successful mystery writer, with Hollywood contracts. And last week it turned into a contract to become editor of her own mystery magazine, the Craig Rice Crime Digest (scheduled to begin publication this spring...
...other eastern colleges, unfamiliar names like "Yale News Digest," "Princeton Bulletin," Dartmouth "Log," and "Harvard Service News" still greeted student readers. The Brown Herald was first again...
...such planted Digest "condensation" ran 468 words longer than the article (in the Nation) it condensed...
...seemed like a rambling candidate for the New Yorker's own "Infatuation with Sound of Own Words Department." It had not been as stiletto-sharp as many "profiles"-at least, not yet. New Yorker readers might have preferred it condensed. But it was safe to assume that the Digest would not do it for them...