Word: digestibility
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Dates: during 1940-1949
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...DeWitt Wallace was born Nov. 12, 1889. (Digest editors, who had wondered how old the boss was, were glad to have that settled...
...publisher of the anti-nicotine Digest "is a backslider who gets away with a couple of packs...
...From sales of the adless Digest Wallace "nets about 14 or 15? a copy ... or around $10 million a year." He pays his favorites hugely: Executive Editor Kenneth W. Payne got $1 million over 10 years...
...reprint rights (it now has contracts with "some 40" periodicals), Reader's Digest pays as little as $1,200 a year (to the New Republic), as much as $50,000 (to Crowell-Collier and Curtis Publishing Cos.). Authors who get reprinted are paid $150 per Digest page...
...Three out of five articles now originate in the Digest's offices and appear as originals or as reprints after "planting" elsewhere. Usually they are given away; often they take a lot of peddling...