Word: digestibility
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Dates: during 1940-1949
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...nearly two years the small (circ. 230,000) city -slicker New Yorker and the mighty, midget-sized Reader's Digest (circ. 11,000,000) have been on the outs. In a frigidly phrased communiqué to his contributors in February 1944, wire-haired Harold W. Ross, terrier-tempered editor of the New Yorker, served notice that his magazine was through being Digested...
...thing that had made irritable Editor Ross blow his top was the discovery that the Digest was no longer a digest, that many of its articles were home-grown in its own commodious nursery at Pleasantville, N.Y. and "planted" in other publications- for eventual transplanting back to the Digest. Said Ross: "This gives us the creeps...
Last week the New Yorker was deep in a lengthy, serial exploration of this creepy process. A composite "profile" of the Digest and tall, lean DeWitt Wallace, its editor and co-owner, had already run to three dart-throwing installments and 14,000 words. How much more was to come was an office secret, but John Bainbridge, the 32-year-old author, said there was only a thin chance that it would break the six-installment record devoted to another Ross anathema, Walter Winchell...
Deadpanned, black-browed, white-haired Elmer Davis, now 55, signed a contract giving him the right to say what he pleases. Still a reporter at heart-he spent ten years on the New York Times-he will be pleased if he can do an unbiased radio news digest. Says he: "Radio has always paid more for tonsils than for brains. I wouldn't have succeeded if I hadn't had the tonsils...
Hoping to improve its citizens' teeth, Newburgh, N.Y. is fluorinating its water supply. Last week another such town-wide test was announced: Pleasantville, N.Y. (pop. 4,357) home of The Reader's Digest, plans to try ultraviolet lamps in its three schools, seven churches and one movie to see if the rays will reduce colds, measles, mumps, etc. Nearby Mount Kisco, about the same size-and lampless-will compare notes with Pleasantville for the three years the experiment runs...