Word: digestibility
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Dates: during 1940-1949
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...small, smart New Yorker (arc. 205,000) last week cast a stone at the famed, fabulously successful Reader's Digest (domestic circ. 8,000,000). The missile at once set up widening ripples in the U.S. publishing pond. The New Yorker's irascible, bristle-topped Editor Harold W. Ross (and his co-editors) sent a bristling letter to contributors, told them that the New Yorker would no longer allow the Digest to reprint any New Yorker material. Reasons...
...facilitate two-way trade. This may well amount to a thumping total. In 1929, China imported only some $140,700,000 from the U.S., out of total imports of $820,000,000. With Germany and Japan bombed out of the picture, the authoritative Contemporary China (a Chinese Government reference digest) estimated last week that the U.S. will supply two-thirds of China's presumably enormous postwar imports and Great Britain the rest...
...past eight years, fortune far greater than any Emporia could give had come to square-jawed Bill White. He became a syndicated columnist, war correspondent, author of three best-selling war books (Journey for Margaret, They Were Expendable, Queens Die Proudly), a roving editor of Reader's Digest...
Fuad Sarruf, journalism professor at the American University in Cairo, and a staff of 15 do the translating from the Digest into Al Mukhtar. The magazine is finally edited and laid out in the Digest's Pleasantville (N.Y.) offices, returned to Cairo for printing...
...Mukhtar's warm reception has encouraged the Digest to make postwar plans that will cover the Moslem world, from Morocco eastward to Iran. One stirring sign already noted: many a Moslem reader puts away his copy of Al Mukhtar against the day when his sons learn to read...