Word: digestibility
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Dates: during 1940-1949
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...true that no Jap is going to be killed by an artist's brush. . . ." So cracked Art Digest's Peyton Boswell at Congress' refusal to appropriate $125,000 for war orders: contracts with 19 artists to record the gory glory of World War II (TIME, July 19). But the country need not worry. U.S. artists will not be denied the best subjects in the history of man-made destruction...
...cartoon digest notion never got out of swaddling clothes, but Disney's imagination had been kindled by Seversky's vivid word pictures of what air war could, and would, be like in the immediate future. He arranged a meeting with Sascha, and the two men set to work to translate the book into film. The resulting Disney-Seversky Victory Through Air Power will open in New York next week, then be distributed nationally by United Artists...
...eleven months The Reader's Digest held its peace while the makers of Old Gold cigarets jammed the air with commercials ballyhooing how "impartial scientific tests conducted by The Reader's Digest showed Old Golds contain less nicotine than any other well-known brand." People who remembered how microscopically small was the puff given Old Golds by the Digest and knew how strongly Editor DeWitt Wallace feels about exaggerated ads (his magazine accepts no ads at all) wondered how long it would be before he cracked back...
This month some 9,000,000 Reader's Digest families got the answer - a five-page debunking not only of the Old Gold blurb, but of all the other big cigaret advertisers as well. The Digest had waited until the Federal Trade Commission issued complaints against the manufacturers of Lucky Strike, Camel, Old Gold and Philip Morris cigarets. The Commission made these complaints...
...Lorillard Co. (Old Golds) has trip-hammered the claim that its cigarets contain less nicotine than others, ever since the Digest's tests a year ago showed this to be technically true. But the Digest now reports the FTC complaint that Old Gold's ballyhoo "carefully omits" mention of the fact that "the actual difference between the average amount of nicotine in an Old Gold and in two other brands was one-177,000th of an ounce. By switching to Old Golds, the addict who smokes 20 cigarets a day will subject his system to only one-24th...