Word: digestibility
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Dates: during 1940-1949
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What Leicester Hemingway, adventurous younger brother of Author Ernest Hemingway, discovered and warned the U.S. about in a Reader's Digest article back in 1940 made news last week. The Army's Caribbean Defense Command arrested 19 Panama Canal Zone employes, nightclub owners and Colon cabaret girls, along with British Honduras' leading businessman: shrewd "Captain" George Gough, so-called "King of Belize" (rhymes with sneeze). All were part of a spy ring which not only informed Nazi submarines of United Nations ship movements, but helped to refuel the subs at little-known keys and hidden shore bases...
Nervous, nicotinous William Hard Jr., roving editor of rich (circ. 5,500,000) Reader's Digest, is glad to smoke any kind of a cigaret, likes them all. His likes gave him an idea and Reader's Digest a story. Last week the story backfired, leaving long-nosed Editor Hard wondering whether it had been worth while...
Bill Hard's thesis was an old one: that one cigaret was much like another, that the magic of any one brand for its smokers was a creation of silver-penned advertising wizards who should be put in their places. To prove it, Reader's Digest hunted up a laboratory with a cigaret-puffing robot, put it to work dragging on 24 specimens of each of seven brands...
...publishers be aroused to the danger of phony headlines?" brooded Nat Floyd, 38-year-old correspondent of the New York Times. That question burned in Texas-born Nat Floyd's soul while he was on Bataan, getting madder & madder as he read the Navy's mimeographed daily digest of the optimistic news from the U.S.-dogfights headlined as major victories, major defeats buried away in the corners...
Having had a week to digest it, the U.S. knew what was wrong with the new overall price ceiling (TIME, May 4). It would not work unless it were reinforced by the rest of the President's seven point anti-inflation program, especially farm price control, wage control, and the mopping up (by taxes and war bonds) of excess consumer purchasing power. And OPA last week estimated the excess purchasing power...