Word: digestibility
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Dates: during 1940-1949
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...successful books. Now it appears that the preacher, a still older and more vital part of small-town U. S. life, is to have his turn as a best seller-for last week the lively, human story of Parson Spence went into its third printing. Reader's Digest picked it for its December book abridgement, and in Hollywood Warner Bros, rushed work on a movie script to add to its string of screen biographies...
Last week the poll takers of the nation were on trial and knew it. Four years ago, the practice of taking straw votes went out with a crash. The greatest of all straw polls, the Literary Digest's, took 2,376,523 straw votes by mail, and not only backed the wrong candidate but erred by 19% on the popular vote. It was a catastrophe to the Digest. It also left most of the pollsters who sprang up in the Digest's wake trembling in their boots for fear the Digest's fate might overtake them...
...same election in which the Digest poll went down to disaster a new kind of poll had its first public trial. Instead of inviting one & all to send in a postcard vote, it questioned a far smaller number of people about their opinions, carefully selecting those questioned in an effort to obtain a representative cross section of the population...
Best known of these polls was Dr. George Gallup's American Institute of Public Opinion. In 1936 the Gallup Poll successfully predicted Roosevelt's election. To be sure, it underestimated Roosevelt's strength by over 6%, but it was 13 percentage points closer than the Digest. Dr. Gallup's data last week showed a 52% majority for Roosevelt and 21 States in the President's bag. But he allowed himself a 4% margin of probable error, and day before election he wrote in the newspapers subscribing to his poll that he did not believe...
...like a droplight from a ceiling." The liver manufactures from 30 to 50 ounces of bile every day, and the overflow (up to one ounce) pours into the gall bladder. From this tank, as well as from the liver, the bile trickles into the small intestine, where it helps digest fats...