Word: digestibility
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Dates: during 1940-1949
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...problem of radio is primarily one of interpretation." The general public cannot or will not digest abstract social ideas, but can appreciate them only through illustration and in terms of their own experience, Siepmann stated. "In a democracy radio must serve as the interpreter of ideas to the masses...
...Fascist Alliance was one week old last week. The capitals of the world had had time to digest it, to react. The reactions were various, ranging from frank jubilation in Berlin and Rome to London's grim decision to reopen the Burma Road in the face of a muttered Japanese threat that this would bring war. From Moscow, where the balance of world power now lies, there was no news...
TIME had better take heed of the fate of the Literary Digest as a result of the misinformation supplied by it in its anti-Roosevelt stand. . . . I, for one, shall not renew my subscription...
Thomas has never strayed from the aerial middle-of-the-road, has aroused few good-sized controversies in his radio career. He got into one aerial row in 1931, when, following a rule of The Literary Digest, then his sponsor, that no material already aired be included in his script, he failed to report the first broadcast of Pope Pius XI. Promptly he was swamped with messages accusing him of being anti-Catholic. Wrote a Mrs. McCaffery: "I spit on you, you Orangeman." Next day Thomas related a gentle human-interest story about how Monsignor (now Archbishop) Spellman...
...Literary Digest mailed a questionnaire to find out whether U. S. citizens preferred Roosevelt or Landon. The answer was Landon, who carried Maine & Vermont. Prominent among those grilled: telephone subscribers. Nobody knows whether telephone subscribers are similarly at odds with the rest of the people in their preferences for radio shows. The radio industry thinks not. It depends for estimates of the popularity of its programs largely upon the Cooperative Analysis of Broadcasting, which gathers material for its statistical studies solely by telephone queries. Last week radio bigwigs pored over a C. A. B. semi-annual report which offered...