Word: digestibility
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Dates: during 1940-1949
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Because peeping Walter Winchell had scooped its Presidential poll and got his facts wrong, FORTUNE last week released a digest of the poll two weeks before its scheduled publication in the magazine's October issue. The poll showed 53.2% of U. S. voters for Franklin Roosevelt, 35.6% for Wendell Willkie. FORTUNE'S conclusion: "Eliminating the undecided, only 43.9% seem to be in favor of his [Willkie's] election, against 56.1% opposed to it. But in the number of people answering 'don't know'-10.8% more than those having no opinion on Roosevelt-lie Willkie...
Last week, in a condensed version, it was revived by the editors of Youth Today, a magazine digest for adolescents. Newly titled The War That Was to Come, it was attributed by the editors to "an English writer." The interesting question that it raised by implication: Were 1918's generation suckers for succumbing to their own propaganda...
From their profits as the years went by, Mr. & Mrs. Wallace not only increased the thickness of Reader's Digest. They began making substantial payments to magazines whose articles they reprinted, began sending extra checks to the authors of those articles and finally even commissioned free-lance writers to prepare original articles which they either printed or presented to other magazines and "reprinted...
Reader's Digest went further and began publishing Braille and phonographic editions of itself for the blind. Since Reader's Digest pays over the entire subscription price of these editions (paid for, in many cases, by regular subscribers) to the American Printing House for the Blind, Inc., it amounts to a philanthropic enterprise...
Last week Reader's Digest announced that it would put out still another edition as a matter of public service. Because many a foreign reader had written in saying that the magazine gave him a new understanding of U. S. life and motives, Editor Wallace decided to publish a special edition in Spanish to promote good will among the American republics-a project which won enthusiastic approval from the State Department...