Word: digestibility
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Dates: during 1950-1959
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...been semi-unemployed since 1936, when The Literary Digest cased publication. Prior to that, he had been in charge of the magazine's Doll that indicated a landslide victory for Alfred Landon. He has had occasional jobs since then with Drew Pearson and The New York Daily News, and in 1948 he was Dr. Gallup's right-hand...
Governor James E. Folsom, in no kissin' mood, sued the Reader's Digest for $1,000,000 on the ground that an article on the Alabama penal system called "Devil's Island, U.S.A." was a libel on him and "on the people of Alabama...
When John H. Johnson, a young Negro publicity man in Chicago, borrowed $500 to start a new magazine, he took a successful model: the Reader's Digest (circ. about 9,000,000). But Johnson's Negro Digest, launched in 1942, was edited exclusively for Negroes. By culling other magazines for thoughtful articles about Negroes and their problems, and running original pieces by such writers as Hodding Carter, Johnson gave his Digest a sober, conscientious tone that was new to the generally sensational, often irresponsible Negro press. By 1945, Digest was such a success that Johnson started Ebony...
Although the down-to-earth picture occasionally contained such flagrant reader-catchers as "What I told Kinsey" (by a young Negro schoolmarm), it was generally a lively, well-edited presentation of Negro life. With Digest (circ. 115,025) and Ebony (circ. 350,000), Johnson became the leading U.S. Negro publisher...
Although he says he makes money with both the Digest and Ebony, Johnson is convinced that the Negro press, in general, is handicapped by its poverty, which stems from its failure to attract national advertising. With Ebony, which will carry 487 pages of national ads this year, Johnson hopes he is breaking down the economic prejudice against advertising in Negro publications because their readers' incomes are supposedly too low. If he can make more money with Tan Confessions, he thinks he can do a better job in his other magazines of telling "the Negro how to make the best...