Word: digestibility
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Dates: during 1950-1959
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...when TIME was founded, the most successful U.S. news weekly was the Literary Digest its circulation, at that time 1,172,229. Said the prospectus...
TIME is not like the Literary Digest and is in no way modeled after it. The Literary Digest treats at great length with a few subjects selected more or less arbitrarily from week to week. TIME gives all the week's news in a brief, organized manner. The Digest makes its statements through its time-honored formula of editorial excerpts. TIME simply states. The Digest, in giving both sides of a question, gives little or no hint as to which side it considers to be right. TIME gives both sides, but clearly indicates which side it believes to have...