Word: digestibility
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...will not be enough to unseat the incumbent or shift the electorate's inertia. Latham will be forced to talk serious stuff non-stop through the footy finals and school holidays. Even if the experts mark it as superior, it's not clear whether voters will be able to digest the policy detail; Howard certainly won't be vacating the airwaves...
...vast, untapped market," says Jonathan Bock, a former sitcom writer (Hangin' with Mr. Cooper), whose Grace Hill Media helps sell Hollywood films to Christian tastemakers. He pitches media outlets like Catholic Digest and The 700 Club and has created sermons and Bible-study guides and marketed such movies as The Lord of the Rings, Signs, The Rookie and, yes, Elf. "The ground was softened before The Passion," says Bock. "There are hundreds of Christian critics and Jewish writers and ministers who are writing about films." And millions of the faithful who see them. A July 2004 study by George Barna...
...September issue, Martha Stewart Living will be redesigned to reduce the emphasis on Stewart's name in the title. The back-page spot once occupied by her essay is now home to the "Cookie of the Month." Patrick has also quietly launched a new magazine, Everyday Food, a digest-size title filled with pared-down recipes. The magazine, which has shed almost all references to Stewart, was the one bright spot in the company's publishing segment, and now has a circulation of 750,000, a 50% jump from a year...
...must say that's insulting to the voters. That's like saying the voters can't walk and chew gum at the same time. They can't read about the past and draw any conclusions about the presidential elections until they digest my book. I mean, come on. I don't buy that...
...Chinese people can do as well," says Shan Qining, a Wahaha spokesman. (Never mind that French yogurtmaker Danone owns 51% of Wahaha.) But the homegrown alternative has yet to pose a challenge to the American biggies, which account for 67% of the market in China, according to Beverage Digest. In the U.S., Wahaha already has a toehold: last year it sold $1 million worth of its sweet milkbased drink for children, AD Gai Nai, which it says "promotes brain development." But can the future of Future be America? In a competitive market, that's not a no-brainer. --By Matthew...