Word: digestibility
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...those interested in current events, the New York Times has a 40-page weekly digest of stories published in its regular daily paper. Similarly, Reader's Digest has a monthly large-size edition. "Circulation is going up," says Lesta Cordil, director of public relations for Reader's Digest. "It's not only aging baby boomers; we find that people who do a lot of computer use like the larger type. It's not just for older people anymore...
...deal between Harvard and Radcliffe unveiled to the general public last Wednesday morning was a mouthful. And those who were kept in the dark for over a year (everyone but the big boys and girls, in other words) need some time to digest...
That's why the Cincinnati project was such a breakthrough for Hadid. First, most of the projected $23 million budget will be raised privately, so the design's fate won't be subject to the opinions of every person with a subscription to Architectural Digest. Second, Cincinnati's Art Center is no stranger to controversy. Remember the Robert Mapplethorpe exhibition in 1990? This is nothing. And last, Cincinnati, already home to a lot of smart architecture thanks to the University of Cincinnati, wants the building...
...close colleague Clarence Cottam had become alarmed by government abuse of new chemical pesticides such as DDT, in particular the "predator" and "pest" control programs, which were broadcasting poisons with little regard for the welfare of other creatures. That same year, she offered an article to Reader's Digest on insecticide experiments going on at Patuxent, Md., not far from her home in Silver Spring, to determine the effects of DDT on all life in affected areas. Apparently the Digest was not interested. Carson went back to her government job and her sea trilogy, and not until after the third...
With her fame and eloquence and reputation for precision, Carson could count on the support of leading scientists and conservation organizations, and was well positioned to command a hearing. Even so, the Digest and other magazines had little interest in this gloomy subject. Then, in 1957, there was a startling wildlife mortality in the wake of a mosquito-control campaign near Duxbury, Mass., followed by a pointless spraying of a DDT/fuel-oil mix over eastern Long Island for eradication of the gypsy moth. Next, an all-out war in the Southern states against the fire ant did such widespread harm...