Word: digestible
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Dates: during 1950-1959
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...bylines of top free-lance writers. Evidence was presented that Byoir helped write or research truc's stories in Harper's and the Saturday Evening Post. The agency admitted paying $500 to the author of "The Giants That Wreck Our Highways," which ran in Everybody's Digest; a film based on another Byoir-inspired article appearing in 1952 went out to small-town theaters under the production banner of the "Farm Roads Foundation." The film credits mention neither Byoir Associates, who wrote the script, nor the railroads, who anted up $60,000 of the production costs...
After 24 days of hearing about low jinks in Hollywood, and 14 more days to digest the dirt, the jury in California's Confidential libel conspiracy trial found itself "hopelessly deadlocked," 7-to-5 for conviction. Prosecutor William L. Ritzi promptly announced that he would press for a new trial, and renew attempts to extradite Confidential's Publisher Robert Harrison to California by late November...
...Murrow gave both sides of such thorny issues as whether to charge more for magazines and periodicals that enter the mails at second-class rates. Summerfield told Murrow that the rates amounted to a $250 million a year "subsidy" to publishers. For magazine publishers the Reader's Digest's Albert L. Cole hotly disputed such figures, argued that Congress intended low magazine postal rates to promote education and the public interest...
...stormy six months with Revson. The two men finally fell out over McCarthy's dirty fingernails. When Revson needled him, McCarthy snapped: "What do you want me to do, use nail polish?" Revson laughed-and ordered McCarthy thrown off the account. Now executive editor of the Catholic Digest, McCarthy, who still has dirty fingernails, says freely and even admiringly: "Charlie is a genius. He is also a bombastic, terribly hardworking, frantic guy who just chews people .up. Unless you can bully him when he's wrong, you're through." McCarthy wonderingly describes an agency meeting with Client...
...sell it off gradually over a number of years. Such a course would not only satisfy the Government's determination to remove Du Pont from G.M. affairs immediately, but would also help the company with its marketing and capital-gains problems. The stock market would be able to digest the stock more easily, and Du Pont could spread its capital-gains tax over five or possibly ten years. Another possibility, though a slim one, is that Congress may be asked to help take the sting out of the tax bite by special legislation lowering the capital-gains...