Word: digestible
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Dates: during 1950-1959
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...instructive visitor is for ministers: a trim, digest-sized monthly called The New Christian Advocate, packed with 22 pithy articles under such headings as Church Administration, Architecture & Building, Pastor & Parsonage. Illustrations and features enliven the pages between pastoral shoptalk ranging from "Preaching on Controversial Issues" to "Psychiatry Needs Religion." The centerfold is devoted to a spread of new gadgets calculated to gladden a ministerial eye, like the Carryor ("enables the minister to carry his pulpit robe easily"; $8.75) or the miniature pew ("makes youngsters enjoy attending church"; $5.95). The purpose of the new Advocate, said Los Angeles' Bishop Gerald...
Walker fired him in 1933 after four years of reporting because Parrish ducked a dull assignment. In 1935 an economy wave washed him off the staff of the Literary Digest. Then he got a job as editor of National Aeronautics, even though "I knew nothing about magazines and nothing about aviation." In 1937 he lost that job when his boss got the word that he was dickering with the magazine's printers to join him in starting a new magazine. Two and a half hours later he and the printers, E. J. Stackpole Jr. and A. H. Stackpole...
...Tory Globe and Mail branded it "one of the worst tax measures ever devised by the government of a free country." The newspapers also expressed doubt that the tax would be of any help to Canadian magazines. They foresaw that the U.S. publications principally affected (Reader's Digest, TIME, Family Circle, Woman's Day, Everywoman's and Parents Magazine) would raise their advertising and subscription rates, and that advertisers who preferred these publications would continue to buy space...
...prediction was not long in coming true. Reader's Digest immediately announced an increase of up to 13% in advertising rates and hinted at a possible 10? boost in its 25? newsstand price. TIME set no figures but said that an increase in its advertising and circulation rates would be announced for Jan. 1, 1957, when the new tax goes into effect...
Reader's Digest...