Word: digestibles
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...think it almost providentially apt that Philip Horton, in a book review in this same issue of the Advocate, criticizes a number of young American poets for their "lack of authentic passion and real thought, the failure either to present the material in its full immediacy or to digest in some degree its significance...
...started Commentator four years ago. In November 1939, he absorbed defunct Scribner's, and about that time he hired as an assistant editor a modest, handsome young Westerner, George Eggleston, who had worked on the late College Humor, the old Life and the late Listener's Digest...
Last week the poll takers of the nation were on trial and knew it. Four years ago, the practice of taking straw votes went out with a crash. The greatest of all straw polls, the Literary Digest's, took 2,376,523 straw votes by mail, and not only backed the wrong candidate but erred by 19% on the popular vote. It was a catastrophe to the Digest. It also left most of the pollsters who sprang up in the Digest's wake trembling in their boots for fear the Digest's fate might overtake them...
...same election in which the Digest poll went down to disaster a new kind of poll had its first public trial. Instead of inviting one & all to send in a postcard vote, it questioned a far smaller number of people about their opinions, carefully selecting those questioned in an effort to obtain a representative cross section of the population...
Best known of these polls was Dr. George Gallup's American Institute of Public Opinion. In 1936 the Gallup Poll successfully predicted Roosevelt's election. To be sure, it underestimated Roosevelt's strength by over 6%, but it was 13 percentage points closer than the Digest. Dr. Gallup's data last week showed a 52% majority for Roosevelt and 21 States in the President's bag. But he allowed himself a 4% margin of probable error, and day before election he wrote in the newspapers subscribing to his poll that he did not believe...