Word: digesting
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Dates: during 1930-1939
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...major candidates and platforms were universally junked. The myth of his political power, long a potent factor in American campaigns, was never more devastatingly exploded, for it proved as impotent and soiled as the man around whom it hovered. Besides the end of the Hearst hypothesis, the Literary Digest and Farm Journal polls went into the discard, hurled from their crowing perches by the enormity of their failure. Their era is over, their place to be taken, perhaps, by Dr. Gallup and his attendant prophets...
...Literary Digest editor was interviewed at a late hour last night at the Transcript building. Asked to comment upon the returns, the editor merely shook his head sadly and stated crypticly, "It's astounding, simply astounding...
Checks were small at first, soon increased to $100 per article. Publisher Wallace also habitually pays the authors of the material used in Reader's Digest. Royal ties to individual magazines for exclusive three-year reprint contracts have risen to an estimated 1936 top of $30,000. For years the Saturday Evening Post and the American Magazine refused their reprint rights before coming into the Digest camp. Last month the Hearst magazines-also finally fell into line after a deal of higgling & haggling...
Regarded at first with kindly tolerance, Reader's Digest in the late 1920's became a source of alarm to publishers who wondered if its checks made up for its bang-up competition for readers' attention. So Edi tor Wallace quietly began to publish original articles, now pays $500 to $1,000 for such material. Most famed Reader's Digest original was " -and Sudden Death," by Joseph Chamberlain Furnas, which ap peared in August 1935, dramatized the slaughter of automobile casualties, was quoted far & wide, fathered many a horror-struck accident report in the Press...
...supply free articles to other magazines. According to FORTUNE, since the practice began a year-and-a-half ago. some 60 such articles have first been planted in magazines like Scribner's, Forum and Century, American Mercury, North American Review, Today The Rotarian. All Reader's Digest gets from this curious deal is the right to reprint what it had originally created. This maneuver indicates that, if necessary, Editor Wallace could furnish his large and loyal following with a readable publication without having recourse to the files of other magazines...