Word: digesting
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Dates: during 1930-1939
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...Literary Digest: Roosevelt 40.7% (161 electoral votes); Landon 54.8% (370 electoral votes...
...35th U. S.. Infantry perfected his plans for a magazine of condensed reprints culled from all the publications on the market. The tremendous success of this notion of a wounded soldier in 1918 was made manifest this week by a unique and thoroughgoing account of Reader's Digest published in FORTUNE...
...until 1921, when Westinghouse let onetime Sergeant Wallace out of a press agent's job, did he have an actual chance to get into the business of reselling U. S. magazine material condensed to about a quarter of its original length. First office of Reader's Digest was in Manhattan's arty Minetta Lane. First staff consisted of Publisher Wallace and his wife. Their magazine promptly prospered beyond the Wallaces' wildest hopes, moved in 1923 to suburban Pleasantville, N. Y., flourished further, and last year grossed $2,178,000. Published in FORTUNE for the first time...
Such success was made possible by the original willingness of U. S. magazines to grant Publisher Wallace reprint rights in return for a Readers Digest credit line. However, Publisher Wallace began to pay something for his material in money as well as publicity as soon as he began to make some for himself...
...have always placed great reliance on the "Literary Digest" presidential poll," he said, "but this year I don't know. In New Bedford, I understand the Digest shows Roosevelt to have a slight lead, but all our private polls indicate a Landon sweep...