Word: digesting
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Dates: during 1960-1969
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...Reader's Digest has always been DeWitt and Lila Wallace's only baby-and in 42 years, the Digest has grown into the biggest monthly magazine in the world, with 25 million circulation. For all of those 42 years, the Wallaces maintained total, if benevolent control over the entire operation. And although for the past few years nearly everyone in the Digest's red brick colonial building in Chappaqua, N.Y., 30 miles north of Manhattan, knew that Wally and Lila had picked their successor, everyone also wondered whether the succes sion would ever take place...
...Syndicated Columnist Art Buchwald last week. "I can now reveal for the first time why President Johnson can't ask J. Edgar Hoover to resign. The reason is J. Edgar Hoover doesn't exist. He is a mythical person first thought up by the Reader's Digest.'" Buchwald went on to develop his theme: that even the name was a phony, attached over the years to 26 "hired people" who took turns posing as the FBI's nonexistent chief...
Even while they were scrambling to catch up, Lacerda went spiraling on, flew to Manhattan for a Reader's Digest luncheon in his honor. "We shall never present a bill for the services Brazil rendered to all peoples in destroying a Communist occupation," he said of the revolution. However, it would be helpful if the U.S. would underwrite Brazil's currency by "the immediate creation of a fund to aid our effort against inflation," and also "would accept paying a better price for coffee." Suggestions like that store up political treasure back home for campaigning Carlos Lacerda...
...office or Government agency, are run-of-the-table at Central Casting, a must at the hairdressers. General practitioners and advertising executives stick to the better-known periodicals; so, as a rule, do psychiatrists (though many patients, fearful of being caught engrossed in the Reader's Digest and branded a condensed personality, bring along a newspaper instead). Opticians invest in anything, so long as the print is good and dark; while pediatricians can get away with paper towels, stapled together, since anything not bound in cast iron will be in shreds before lunch time...
...nine-month ad-revenue figure: $181 million, an increase of 11.8% over last year. Both LIFE and TIME logged sizable gains. LIFE'S three-quarter advertising income was $110 million. With record ad revenues of $47 million, TIME is in third place; ahead of Reader's Digest and Saturday Evening Post, behind LIFE and Look ($52 million...